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Bloomers Intimates

Sponsored · Exhibit 01 · Stay Put Briefs

Underwear you stop thinking about once it's on.

Her Highness Briefs are high-waisted and crafted from soft, 4-way stretch lace. Stay put coverage that won't ride up, a scalloped edge that lies flat, and a waistband that sits without rolling. Nothing to adjust, nothing to tug.

Coverage that works as hard as you do.

Her Highness Briefs
Won't ride up. Won't roll.

4-way

stretch lace

BLOOMERSINTIMATES.COM

Her Highness Briefs

Shop Briefs
Format
Product hero
Persona
Women tired of adjusting waistbands and hems all day
Reason to buy
Stay-put coverage
Funnel stage
Top of funnel
Product
Her Highness Briefs
Lands on
Landing page

Why it should work. Leads with the most concrete comfort promise on the hero product.

Tests. Whether a stay-put hook beats a feature list for cold audiences.

Bloomers Intimates

Sponsored · Exhibit 02 · No Liner Required

Lace that does what no other lace does.

Her Highness Leakproof Briefs have Cougar Lace for structure, a scalloped no-show edge, 4-way stretch and high-waisted coverage that holds all day. The leakproof gusset absorbs up to 1 teaspoon of liquid. Built-in protection, no liner required.

Beautiful leakproof options, built in.

Built-in protection. No liner required.

Her Highness Leakproof Briefs

  • Built-in protection
  • No liner required
  • Cougar Lace structure
  • Scalloped no-show edge
Her Highness Leakproof Briefs

BLOOMERSINTIMATES.COM

Her Highness Leakproof Briefs

Shop Leakproof
Format
Menu-card split, product photo
Persona
Women who want leakproof lace without wearing a liner
Reason to buy
Leakproof, no liner
Funnel stage
Middle of funnel
Product
Her Highness Leakproof Briefs
Lands on
Landing page

Why it should work. A menu card makes the leakproof feature list scannable in one glance.

Tests. Whether leakproof is a stronger entry point than comfort.

Bloomers Intimates

Sponsored · Exhibit 03 · Three Pair Math

One pair is never enough.

Le French Cut Briefs, $38.00 a pair. Buy any 3 lace panties and save 15%, no code needed: the discount is applied in cart. Free shipping on orders $75+, and every undergarment ships in our exclusive laundry bag.

Pick three. We'll do the math.

Le French Cut Briefs
Buy 3 & Save 15%

Buy 3 & Save 15%

Le French Cut Briefs $38.00

BLOOMERSINTIMATES.COM

Buy 3 & Save 15%

Shop Panties
Format
Offer on product photo
Persona
Repeat buyers ready to restock their drawer
Reason to buy
Buy 3, save 15%
Funnel stage
Bottom of funnel
Product
Le French Cut Briefs
Lands on
Landing page

Why it should work. Real offer plus a real price removes friction for people already considering.

Tests. Whether the bundle seal lifts clicks from warm audiences.

Bloomers Intimates

Sponsored · Exhibit 04 · Bralette MVP Specs

Our Bralette MVP, in three lines.

The Tiara Lace Bralette is made from 80% nylon / 20% spandex lace with a lining of 88% Lenzing™ modal / 12% Lycra®. It is the bralette we call our MVP, and it matches our lace underwear.

Make a match with your lace underwear.

Tiara Lace Bralette
Our Bralette MVP
  1. 1Lace: 80% nylon / 20% spandex
  2. 2Lined: 88% Lenzing™ modal / 12% Lycra®
  3. 3Our Bralette MVP

BLOOMERSINTIMATES.COM

Tiara Lace Bralette

Shop Bralettes
Format
Product photo, ingredient chips
Persona
Lace underwear fans looking for a matching bralette
Reason to buy
Rated by thousands of women
Funnel stage
Top of funnel
Product
Tiara Lace Bralette
Lands on
Landing page

Why it should work. Fabric chips give the bralette a concrete reason to be trusted.

Tests. Whether bralette creative opens a second product line.

Bloomers Intimates

Sponsored · Exhibit 05 · Smoothing Minus Squeeze

Smoothing, minus the squeeze.

Our Sculpting Mesh fabric has elegant botanical motifs woven into silky-smooth mesh. Real coverage without compression, and 4-way stretch that moves with you through a full day. Pantyloon® Control Shorts, with a 100% cotton gusset.

Control that doesn't remind you it's there.

Black

Black

Pink

Pink

Control Briefs

Control Briefs

Smoothing without the squeeze

Real coverage without compression

BLOOMERSINTIMATES.COM

Pantyloon® Control Shorts

Shop Control
Format
Three-photo collage
Persona
Women who want smoothing without a shapewear grip
Reason to buy
Smooths without constricting
Funnel stage
Middle of funnel
Product
Pantyloon® Control Shorts
Lands on
Landing page

Why it should work. Three control pieces in one frame show range and breadth.

Tests. Whether the control line carries its own audience.

Bloomers Intimates

Sponsored · Exhibit 06 · Clean Line Boyshorts

Fitted dress. Zero lines.

Knickerboxer Boyshorts: 4-way stretch lace that moves with you all day, a scalloped edge that creates a clean, no-show line under fitted clothing, a cotton gusset and a waistband that sits right.

Boyshorts, done properly.

Knickerboxer Boyshorts
Boyshorts, done properly.

No-show line under fitted clothing

BLOOMERSINTIMATES.COM

Knickerboxer Boyshorts

Shop Boyshorts
Format
Full-bleed photo
Persona
Women who wear fitted clothes and hate visible lines
Reason to buy
No-show scalloped edge
Funnel stage
Middle of funnel
Product
Knickerboxer Boyshorts
Lands on
Landing page

Why it should work. Full-bleed photo lets the no-show claim sit in the outfit context.

Tests. Whether the boyshort cut finds its own buyers.

Bloomers Intimates

Sponsored · Native 01 · Notes After Switching

My notes app, after switching my underwear.

A list I did not expect to write. Her Highness Briefs: high-waisted, soft 4-way stretch lace, a waistband that sits without rolling, scalloped edges that lie flat. Nothing to adjust between meetings.

Note to self: order more.

Her Highness Briefs

Notes

Notes after switching underwear

  • No rolling waistband
  • No digging or pinching
  • Scalloped edge lies flat
  • Stopped thinking about them

BLOOMERSINTIMATES.COM

Nothing to Adjust

Shop Briefs
Format
Notes app over product photo
Persona
Women who adjust their underwear several times a day
Reason to buy
Stay-put coverage
Funnel stage
Top of funnel
Product
Her Highness Briefs
Lands on
Landing page

Why it should work. A phone-notes layout reads like a person, not an ad.

Tests. Whether a native format lowers cost per click on the hero product.

Bloomers Intimates

Sponsored · Native 02 · Best Friend Text

Text from my best friend this morning.

Le French Cut Briefs: french cut lace, a 100% cotton gusset, and a leg that doesn't dig. When it comes to undies, the more the merrier, so any 3 lace panties get you 15% off, applied in cart.

Ordering three. Obviously.

Best friend

Which ones are those? No lines!

Le French Cut Briefs

Which ones are those? I can't see a single line!

Le French Cut Briefs. Buy 3, save 15%.

BLOOMERSINTIMATES.COM

Le French Cut Briefs

Shop French Cut
Format
Message thread with photo
Persona
Friends who share underwear finds with each other
Reason to buy
Buy 3, save 15%
Funnel stage
Middle of funnel
Product
Le French Cut Briefs
Lands on
Landing page

Why it should work. A chat thread feels like a recommendation between friends.

Tests. Whether a conversation format works for the french cut.

Bloomers Intimates

Sponsored · Native 03 · Poll Two Briefs

Poll: high-waisted or french cut?

Her Highness Briefs give you high-waisted coverage in soft 4-way stretch lace. Le French Cut Briefs give you a french cut with a 100% cotton gusset. Can't pick? Buy any 3 lace panties and save 15%.

Vote with your drawer.

Her Highness Briefs
Le French Cut Briefs

High-waisted or French cut?

Her Highness BriefsLe French Cut Briefs

BLOOMERSINTIMATES.COM

Pick Your Briefs

Shop Best Sellers
Format
Stories poll
Persona
Shoppers deciding between two best-selling cuts
Reason to buy
Buy 3, save 15%
Funnel stage
Top of funnel
Product
Her Highness Briefs
Lands on
Landing page

Why it should work. A poll invites a tap and introduces two best sellers at once.

Tests. Which cut pulls more engagement.

Bloomers Intimates

Sponsored · Native 04 · Saturday Slip Shorts

Camera roll, Saturday morning.

Pantyloon® Slip Shorts, with a 100% cotton gusset for breathability and all-day comfort. If they're not the right fit, we offer 30-day returns and exchanges on unworn full-price items.

Love it or exchange it.

Pantyloon® Slip Shorts
RecentsSaturday
morning
Edit

Saturday morning, slip shorts

BLOOMERSINTIMATES.COM

Pantyloon® Slip Shorts

Shop Slip Shorts
Format
Camera-roll share
Persona
First-time buyers worried about getting the fit right
Reason to buy
30-day returns and exchanges
Funnel stage
Bottom of funnel
Product
Pantyloon® Slip Shorts
Lands on
Landing page

Why it should work. The returns promise removes risk for people close to buying.

Tests. Whether a returns message closes first-time buyers.

Bloomers Intimates

Sponsored · Meme 01 · Adjusting Drake

Two kinds of underwear. Only one stays put.

Her Highness Briefs are made from 4-way stretch lace designed to move with your body and stay where you put them. The scalloped edges lie flat and the waistband sits without rolling.

Stay put coverage that won't ride up.

Adjusting all day? Not here.

Drake Hotline Bling meme about Bloomers Intimates

Adjusting every hour

Stay put coverage

Bloomers Intimates

BLOOMERSINTIMATES.COM

Stay Put Briefs

Shop Briefs
Format
Meme template, product swapped in
Persona
Women done with constant adjusting
Reason to buy
Stay-put coverage
Funnel stage
Top of funnel
Product
Her Highness Briefs
Lands on
Landing page

Bloomers Intimates

Sponsored · Meme 02 · Liner Left Behind

You, noticing leakproof lace.

Her Highness Leakproof Briefs: high-waisted, 4-way stretch, in Cougar Lace with a scalloped no-show edge. The leakproof gusset absorbs up to 1 teaspoon of liquid. Built-in protection, no liner required.

Shop Leakproof Styles.

Built-in protection, no liner

Distracted Boyfriend meme about Bloomers Intimates

Leakproof lace

You

The liner you used to wear

Bloomers Intimates

BLOOMERSINTIMATES.COM

Leakproof Without a Liner

Shop Leakproof
Format
Meme template, product swapped in
Persona
Women who currently pair underwear with a liner
Reason to buy
Leakproof, no liner
Funnel stage
Middle of funnel
Product
Her Highness Leakproof Briefs
Lands on
Landing page

Bloomers Intimates

Sponsored · Meme 03 · Two Buttons Bundle

Two buttons. One obvious answer.

When it comes to undies, the more the merrier. Buy any 3 lace panties and 15% comes off automatically in cart, no code needed. Le French Cut Briefs, with a 100% cotton gusset, are a good place to start.

Buy 3 & Save 15%.

One pair or three?

Two Buttons meme about Bloomers Intimates

Buy one pair

Buy any 3, save 15%

Me, knowing one pair is never enough

Bloomers Intimates

BLOOMERSINTIMATES.COM

Three Pairs, 15% Off

Shop Panties
Format
Meme template, product swapped in
Persona
Shoppers hesitating over a single pair
Reason to buy
Buy 3, save 15%
Funnel stage
Bottom of funnel
Product
Le French Cut Briefs
Lands on
Landing page

Bloomers Intimates

Sponsored · Meme 04 · Boyshorts Brain

Four levels of underwear. We stopped at the last one.

Knickerboxer Boyshorts: 4-way stretch lace that moves with you all day, a scalloped edge for a clean, no-show line under fitted clothing, a cotton gusset and a waistband that sits right.

Boyshorts, done properly.

Level up your boyshorts

Expanding Brain meme about Bloomers Intimates

Underwear that rolls

Underwear that rides up

4-way stretch lace

4-way stretch, scalloped edge, cotton gusset

Bloomers Intimates

BLOOMERSINTIMATES.COM

Boyshorts, Done Properly

Shop Boyshorts
Format
Meme template, product swapped in
Persona
Women upgrading from basic everyday underwear
Reason to buy
No-show scalloped edge
Funnel stage
Top of funnel
Product
Knickerboxer Boyshorts
Lands on
Landing page

Bloomers Intimates

Sponsored · Meme 05 · Change My Mind

Hot take: one pair is never enough.

Because one pair won't be enough, buy any 3 lace panties and save 15%. Free shipping is auto applied at checkout. Her Highness Briefs, with a 100% cotton gusset, are one of our most loved styles.

Love it or exchange it.

Change my mind: one pair isn't enough

Change My Mind meme about Bloomers Intimates

One pair is never enough. Change my mind.

Bloomers Intimates

BLOOMERSINTIMATES.COM

One Pair Is Never Enough

Shop Panties
Format
Meme template, product swapped in
Persona
People who own too few pairs they actually like
Reason to buy
Buy 3, save 15%
Funnel stage
Bottom of funnel
Product
Her Highness Briefs
Lands on
Landing page

Bloomers Intimates

Sponsored · Meme 06 · Control Plan

The plan for tomorrow's outfit.

Our Sculpting Mesh fabric has elegant botanical motifs woven into silky-smooth mesh. 4-way stretch that moves with you through a full day without shifting, digging, or reminding you it's there.

Real coverage without compression.

Smoothing without the grip

Gru's Plan meme about Bloomers Intimates

Try Pantyloon® Control Shorts

Real coverage without compression

Realize one pair isn't enough

Realize one pair isn't enough

Bloomers Intimates

BLOOMERSINTIMATES.COM

Control Without Compression

Shop Control
Format
Meme template, product swapped in
Persona
Women planning outfits who want smoothing without a grip
Reason to buy
Smooths without constricting
Funnel stage
Middle of funnel
Product
Pantyloon® Control Shorts
Lands on
Landing page

Bloomers Intimates

Sponsored · Meme 07 · Done Settling Doge

Thousands of women were done settling.

You've worn uncomfortable underwear your whole life because nothing better existed. It does now: Her Highness Briefs, high-waisted, in 4-way stretch lace. Rated 4.8 stars by thousands of women who were done settling.

Based on 883 reviews.

Done settling for uncomfortable underwear

Buff Doge vs. Cheems meme about Bloomers Intimates

Bloomers: 4.8 stars from thousands of women

Uncomfortable underwear

Bloomers Intimates

BLOOMERSINTIMATES.COM

Done Settling

Shop Best Sellers
Format
Meme template, product swapped in
Persona
Women ready to retire their old underwear
Reason to buy
Rated by thousands of women
Funnel stage
Bottom of funnel
Product
Her Highness Briefs
Lands on
Landing page

Bloomers Intimates

Sponsored · Meme 08 · Panty Line Pooh

Panty line. Or no panty line.

Her Highness Briefs: the scalloped edge creates no show underwear, stay put coverage won't ride up, and the waistband sits without rolling. Crafted from soft, 4-way stretch lace.

Coverage that works as hard as you do.

Panty line? Not today.

Tuxedo Winnie The Pooh meme about Bloomers Intimates

Panty line

Scalloped edge, no-show underwear

Bloomers Intimates

BLOOMERSINTIMATES.COM

No-Show Underwear

Shop Briefs
Format
Meme template, product swapped in
Persona
Women who wear fitted clothing to work and events
Reason to buy
No-show scalloped edge
Funnel stage
Top of funnel
Product
Her Highness Briefs
Lands on
Landing page

Photography and product names belong to Bloomers Intimates. Every ad lands on a page in this package. Memes use real, recognizable templates with Bloomers Intimates product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.